Greenpeace/Washington, DC
YOU: A seasoned media professional who exudes grace under pressure. You’re an adept juggler of topics and tactics and able to serve as consultant, strategist or implementer as needed. Your management experience shows you are reliable and flexible and that you know how much direction your team members need from you. You have a passion for creative and innovative media relations and can just as easily build and maintain relationships with your co-workers as you can with members of the media.
US: Greenpeace USA is a $30 million organization with staff in 30 cities in the U.S. We use creative and confrontational tactics to run effective and hard-hitting campaigns that inspire our members and help protect the planet. We are also part of the global Greenpeace network and utilize our international power to drive change around the world. The Greenpeace USA media team is integral to all of the work that we do and includes four media officers in addition to the director.
POSITION DESCRIPTION
POSITION TITLE: DIRECTOR OF MEDIA RELATIONS
DEPARTMENT: COMMUNICATIONS
LOCATION: WASHINGTON, DC
SUPERVISOR: DIRECTOR OF COMMUNICATIONS
DEADLINE: FEBRUARY 2, 2010
TO APPLY: Please send resume and cover letter (must include salary requirements) through Job Thread
SUMMARY DESCRIPTION:
The Director of Media Relations will contribute to the overall visibility of Greenpeace USA by developing creative, cutting-edge media strategies and overseeing their execution. The Director will work to increase visibility in the national news media, including print, broadcast and online news outlets, and in select local media for strategic campaign purposes.
The Director of Media Relations has overall responsibility for ensuring the integration of national media strategies with campaigning and other organizational goals and with other Communications Department programs. The Director oversees all Media Officers, consultants and public relations agencies and will supervise with an emphasis on workload prioritization, skills building and ensuring coordination with key staff. This position is also responsible for developing media program budgets and for monitoring expenditures.
RESPONSIBILITIES
- Work closely with organization leadership to help guide and realize an expanded presence in the news media.
- Oversee development of media strategies, objectives and plans, working closely with the Director of Communications. Participate in the development of the organization’s overarching communications strategy
- Manage the media team, which includes staff in multiple offices. Ensure that the media team plays a leadership role in the development of key project, campaign and organizational messaging, and ensure consistency in external messaging.
- Ensure communications and coordination between the media department and the Director of Communications, other Communications departments, Senior Management Team, and the Campaigns, Actions, and Development departments.
- Develop and maintain media monitoring systems and analysis.
- Manage key communications with internal and external project stakeholders including Greenpeace International, Greenpeace national/regional offices (NROs) and external project agencies and consultants.
- Develop effective project reporting and evaluation mechanisms.
- Apprise Director of Communications and Executive Director on potential and imminent public relations crises and, working closely with Communications Director, help manage media crises and public statements on litigation and other sensitive issues.
- Serve as organization spokesperson when required.
- Develop strategy for working with online news media, in conjunction with the online communications team.
- Write statements, op-eds and other materials and rigorously edit all public statements and news releases.
- Develop and manage the budget of the media department and monitor expenses.
- Ensure that press lists are updated regularly.
REQUIREMENTS
The following requirements (behaviors and characteristics) have been identified as key to success in the job. Successful candidates are expected to demonstrate these competencies.
- Editorial Judgment – demonstrates judgment based on a thorough understanding of Greenpeace goals, target audience, campaign and department objectives. Makes the right editorial decisions, taking account of conflicting views where necessary.
- Creative Thinking – able to transform creative ideas into practical reality. Can look at existing situations and problems in novel ways and develop creative solutions.
- Planning and organization – able to plan in order to establish efficient and appropriate course of action for self and others. Prioritizes and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources.
- Communication – able to ensure Greenpeace messaging is understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information.
- Managing relationships and team building – able to build and maintain effective working relationships internally and externally. Works co-operatively with others to be part of a team.
- Resilience – demonstrates effectiveness by managing emotions in the face of pressure and setbacks or when dealing with provocative situations. Demonstrates an approach to work that is characterized by commitment, motivation and energy.
- Flexibility – adapts and works effectively with a variety of situations, individuals and groups. Able to understand and appreciate different and opposing perspectives on an issue, adapt an approach as the requirements of a situation change, and change or easily accept changes in one’s own job requirements.
QUALIFICATIONS:
BA in English, journalism, communications, or related field; minimum 7 years related experience required. Knowledge of and/or passion for environmental issues. Demonstrated leadership ability to deliver on departmental and organizational goals. Excellent writing, editing and computer skills required.
TO APPLY: Please send resume and cover letter (must include salary requirements) through Job Thread
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