Online Marketing Account Manager / UMass Memorial Medical Center / Worcester, MA
UMass Memorial Medical Center/Worcester, MA
Provides overall strategic direction, development and implementation of all of the UMass Memorial Health Care online properties (system website, member hospital websites, microsites, intranet) to advance the organization’s internal and external marketing and communications initiatives. Responsibilities will include managing web design and copy content with agency and internal staff, leveraging social media, search engine marketing/optimization and other communications vehicles for an integrated online presence, and tracking and reporting on key metrics to optimize online results.
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